Four Lessons B2C Marketers Can Learn From B2B
Retailers want to acquire customers for life, not just one sale. Let’s take a look at how to achieve this long-term goal with a few notes from the B2B playbook. The post Four Lessons B2C Marketers Can...
View ArticleGet That Revenue Back! Tips for a Great Lapsed Purchase Message
Remind your long lost customers why they shopped with you in the first place, and with the right message, you'll soon be welcoming them back with open arms. The post Get That Revenue Back! Tips for a...
View ArticleHow Can Retailers Unlock the Power of Re-Engagement?
For years, savvy businesses have been coming up with ways to keep existing customers engaged. Let's look at a few of the best. The post How Can Retailers Unlock the Power of Re-Engagement? appeared...
View ArticleA Quick Fix for Email Engagement
Bulked up holiday sending can have dire consequences for engagement once things settle down in the new year. Escape the spam filter and boost your open rates with these tips. The post A Quick Fix for...
View ArticleCommerce Marketing Spotlight Series: The Art of Effective Engagement
See what a few of our talented speakers had to say about the best way to keep customers engaged with your brand all year round. The post Commerce Marketing Spotlight Series: The Art of Effective...
View ArticleIn With the Old for a Happy New Year
With the increasing focus on engagement, it's time to dust off a few tried-and-true email marketing strategies to help you and your subscribers have a happy 2018. The post In With the Old for a Happy...
View ArticleThe Commerce Marketer Podcast: Making CLTV Bloom With Email Marketing...
Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing...
View ArticleThe Commerce Marketer Podcast: Successful Email Marketing After Going...
Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer...
View ArticlePersonalize Your Email Messages with Recommendations
Today’s online shoppers don’t just want personalized content — they expect it. No longer is it enough to just add customers’ first names to your email subject lines and call... The post Personalize...
View ArticleKeep Your Contact List Clean with a Reengagement Email Campaign
The cost to acquire a new customer has gone up by nearly 50% in the past five years and shows no signs of slowing down, making it more important (and... The post Keep Your Contact List Clean with a...
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